Remarkable organizations deeply understand their purpose—this is the place they make decisions from, both internally and externally, and this purpose is the invisible map that guides them as they grow and change.
Beginning with the first meeting, this purpose is the focus of the conversation. At times, clients have already unearthed this guiding direction when they come to me, and at times I help clients discover and clarify that direction. Regardless of the end deliverables, this process of intently listening and learning is what shapes the remaining steps of the design process, from exploration to handoff.