Raising Kansas City
Agency: Bernstein-Rein
Role: Design Director
CD: Jason Courtney
Role: Design Director
CD: Jason Courtney
*Logo/Proprietary Marks
*Brand Identity System
Logo Design
Campaign Identity
Brand Guidelines
Typeface Design
Illustration
Motion
"A brighter tomorrow starts with work today."
Raising Kansas City is a public health initiative meant to help build safe, stable and nurturing relationships between children 0 → 3 and adults. The resulting identity and brand campaign is driven by a flexible, innocent design system crafted around the notion of "child-like wonder".
Taking cues from the wordmark, a custom typeface was designed to help elevate the voice of the messaging throughout the campaign.
Raising Kansas City is a public health initiative meant to help build safe, stable and nurturing relationships between children 0 → 3 and adults. The resulting identity and brand campaign is driven by a flexible, innocent design system crafted around the notion of "child-like wonder".
Taking cues from the wordmark, a custom typeface was designed to help elevate the voice of the messaging throughout the campaign.
