Iris makes marketing automation easy—their proprietary enterprise marketing platform, Gearbox®, holistically equips marketing, sales, finance, and procurement teams at scale.

Iris was in need of a modernized web experience—their beloved brand mascot, Sprocket, was feeling outdated, and there wasn’t a clear path forward for how to expand their existing brand assets into a new digital territory.

A simplified, cohesive visual language was created, alongside a modernized take on Sprocket. This system of abstract pieces gave us the ability to speak about complex marketing automation problems with clarity, while remaining very scalable for future brand assets.