CrossPoint is a network of churches that spans the state of Kansas. They’ve grown substantially over the last decade, and during that time, their identity has existed in a few different forms—this project is a special one for me, in that I’ve been privileged to work alongside the team for going on a decade.

Through a more than year-long realignment process with Clarity House, the network’s leadership identified a renewed vision and mission for the church. Following that process, I was brought in as a consultant to help assess the best pathway forward for building a network-wide design platform aligned with the new vision.
‍
Strategic consulting with the internal creative team preceded the creative, leading to a range of designed applications across physical and digital touchpoints.

The new design system is comprised of clarified typography, an expansive color palette, renewed art direction, and new symbology representing the pathway of discipleship within the church.

A comprehensive set of brand guidelines were developed alongside all the materials created, to help roll out the system network-wide, beginning with the internal engagement team responsible for network communications.

Case study to come.