In 2022, Church Forward repositioned and rebranded their organization. Following that time, their priority has been to build recognition and equity into the brand across their two-state convention, as they continue into a new time of growth.

Each year, they hold a conference to gather leaders from the more-than 400 churches across Kansas and Nebraska that make up their convention, to review the year behind, and build momentum for the year ahead. Their annual meeting has grown year-over-year substantially since the new position and brand launched, and the 2024 conference was our opportunity to double down on that growth by building an event identity that further upheld their new vision, and expanded their brand in the process.

Working closely with Church Forward, a singular strategic concept was identified to lead all of our efforts in building out the event’s identity: Propelling Forward.

This driving idea led all of the design and creative, building on a focused foundation that was directly connected to their goals for the event, and the continued growth of their organization.

From pre-event communications to day-of-event signage and environment, every application for the event was created to feel alive and propelling forward. A range of communications and materials were created across physical and digital touchpoints, including a 52-page annual report.