Misfit Joints

*Logo/Proprietary Marks

*Brand Identity System

Brand Identity
Brand Strategy
Custom Wordmark
Brand Guidelines
Art Direction
Typeface Design
Misfit Joints is an ambitious new restaurant group operating nationally out of Michigan, USA.

After successfully launching The Social Misfits, a delightfully irreverent and uncommon restaurant and cocktail bar, the ownership’s eyes were fixed on eclectic and ambitious growth.

The MFⒿ ownership group not only celebrates the anti-hero culture at the heart of each of their concepts, but continues to set the stage for what’s to come: eclectic, refined and irreverent dining.

Case study to come.